Search engine optimization is the hottest trend these days due to the internet boom in the 21st century. Every business is online and business running over the internet via websites. Just creating a website is not enough, until we will not have visitors on our website that is not of any use.
Today we will discuss the second most important factor that can change any website direction from bottom to top i.e off-page optimization.
Many website owners thought Off-page optimization is just about directory submissions. Backlinks are key for high search rankings and there are lots of ways to create backlinks.
Off-Page optimization improves backlinks and tells Search Engines about the website authenticity when linked to a high PR website.
Links from high domain authority and high PR website show that we have high-quality unique content.
First, I will discuss- what is off-page. Off-pageoptimization means that we are not doing anything on our website but we are promoting our website offline by website name, business name and website URL.
Search engine like Google loves unique fresh content, quality backlinks and high social media presence.
So there are various ways of doing off-page optimization –
Community Creation in Social network
A social network is bigger than any other thing nowadays. Everyone is using most of the social networks like Facebook, Google+, LinkedIn, Twitter etc. There is a lot of social networks but these are mostly used. We need to make an account, make connections, start discussions, questions answers, business page creations, news sharing, groups creation etc lots of activities can be done via social network to make a good reputation for your business.
There are 3+ billions of users on social media, a good social media plan can bring make a website or business a popular brand.
Link building is also the process of off-page search engine optimization. Directory submissions are the basic thing in link building. There are lots of directories you can find on the internet. Some paid and some free but always try to use high page rank free web directories to create links. Some search engines never recommend paid listings so try to avoid them and do organic way link building.
Articles are another way for off-page optimization. There are several content submission websites like Medium, Ezine, Pinterest for images, Slideshare for ppt etc. Always use a high page rank content submissions website. Use the most important keyword anchor text for backlinking from your article.
Blogs are the key to off-page optimization. Start a blog related to your website niche and write quality blogs by choosing targeted keywords. Write blogs in a way that user like to read your blog and promote your blog in blog directories and blog search engines. Blogs indexed very fast with unique content and should be of a minimum 800 words. More than 1500+ words blogs can be on the first page and link back to your website will improve the traffic and rankings of the website.
Make accounts in high traffic forums related to your website and start forums postings. Forums allow you link back to your website in the signature area when you earn a reputation as per the forum rules.
Search engine submissions
Submit your website to various search engines. There are lots of search engines available for submission.
Do social bookmarking on various social bookmark websites like Digg, Delicious, StumbleUpon, Propeller. Reddit and Digg are the most popular social bookmarking website. Use tags to do multilevel broadcasting for your bookmark. Crawlers often visit these websites because of these website update and add content every second. Other users follow you on this platform and we can get backlinks from these websites.
You can also exchange a link from a high page rank website. Contact to their webmaster and ask for exchange link. Never exchange link from porn, banned and gamble websites.
Website interlinking improves link popularity which also a key factor for Google Page rank algorithm. Use anchor text on important keywords for website interlinking and try to engage the user on your website.
A website should have great navigation and linked with keywords in all pages. That way, when search engine will crawl your website, it will also go to inner pages from the linked navigation and by this SEO juice will pass to internal pages also.
All related pages should be interconnected with related keywords and it will be a great user experience too.
Create videos related to your website and services, upload videos on youtube and other video channels and share your videos on social networks like Facebook and Twitter.
Write business reviews for your website and ask your friends to do the same. There are lots of review website. Positive reviews make your website or business reliable.
Press release submission
Submit press release monthly on high page rank press release websites.
Questions and answers
Use questions and answers website like Quora, yahoo answers, stack overflow to promote your content. Always follow guidelines on these platforms. Ask or answer questions genuinely and link back to your website as a reference.
Blogs comments are a way to get backlinks for high PR blogs websites. Find high PR and domain authority blog and participate in blog comments with a link back your website.
Create local business listings on Google business, maps, yellow pages, yahoo business etc.
Use the classified website to advertise your product or services in free. Use Craigslist, Olx, Vivastreet etc.
Create ppt document related to your product or services and submit it to various ppt submissions websites.
Off-page SEO never stops at one point, all these activities create a link back to your website that makes the website popular and also creates backlinks for top rankings in search engines.
Contribute as Guest Author
Guest posting nowadays become popular to get backlinks from popular and high domain authority websites. Research some websites of your niche that allows guest postings and create a minimum of 1500 words of the blog with 2 links back to your website. Believe me, this inbound marketing will work because of Search engines like backlinks from high domain authority and authentic websites.